Ryan Yip - Bachelor of Business (Advertising) graduate
“Being a copywriter is such a cool job. On any given day, I could be working on a press campaign, a TV script, an online banner, a viral game, or a web page. It’s this variety that keeps me on my toes creatively and keeps me coming to work every day.”
“QUT’s advertising major allowed me to experience the entire spectrum of the profession, from Account Service to Creative. With access to lecturers with industry backgrounds, I was able to gain valuable insight into the industry which ultimately helped me choose my career path.”
Ryan’s advertising major prepared him for all areas of the industry, and helped him gain his ideal job with Brisbane-based digital creative agency, Liquid Interactive.
Advertising is not just a job, it’s a passion.
It is wanting to step into the consumer’s shoes and see how it feels. It’s the thrill of seeing the first advertisement you have ever written go to air, and recording it to watch it again and again.
It’s thinking outside the square to plan better ways to reach customers. It’s winning your first client pitch, then producing an effective advertising campaign to satisfy their needs.
Advertising involves psychology, passion and persuasion. It is a business process that begins with research and strategy and extends into outstanding creative concepts that reach through the clutter to touch us and make us feel and think a little differently. It is a vibrant business and a rewarding career.
It can even be building your very own advertising agency, so that you can give another QUT graduate their first job.
View detailed course information on the Bachelor of Business (Advertising).