Invitation to Apply for Honours
The School of Advertising, Marketing, and Public Relations (AMPR) invites you to enrol in the Honours program in either Advertising, Marketing, Public Relations or International Business. The School of AMPR is a dynamic one which is seeking to establish a national reputation of excellence in its undergraduate and postgraduate programs.
The honours program will provide you with a specialised education in your chosen area of research. Students who complete an Honours program gain a competitive edge in seeking employment in the business world. If you are considering an academic career, you will also have the opportunity to move directly to the PhD research program.
The emphasis of the year is on depth of knowledge and small class teaching. In addition, honours students are expected to attend, and actively participate in, the monthly seminar series run by the School.
As part of the program you will:
- Gain experience and training in analytical and research skills
- Build an advanced understanding of the use of survey research
- Develop detailed understanding of the theoretical contexts in which qualitative research has developed and the techniques that define its use
- Apply your learning to a selected research problem and gain a more sophisticated understanding of the theory underpinning your research
You will receive individual supervision by a highly qualified and experienced academic who will guide you through your advanced study.
Admission to Honours
The honours year is normally undertaken on a full-time basis immediately after finishing the requirements for the three-year pass degree.
Major
Students must complete four prescribed units (48 credit points) and a dissertation (48 credit points). Research is to be undertaken in the fields of Advertising, Marketing, Public Relations or International Business.
Entry Requirements
Applicants for admission to candidature for a Bachelor of Business (Honours) shall:
1) Hold a Bachelor of Business from QUT that includes a major in the area of intended Honours level study or a qualification deemed equivalent and shall have achieved a grade point average (GPA) of 5.5 or better on a 7-point scale in the three years of undergraduate study, or
2) Have other qualifications and experience, which is considered by the Dean to qualify for admission.
Applications for admission to honours will normally be at the end of the final year of the pass degree, or within 18 months of completing the pass degree.
In addition to the above academic entry requirements, international students must meet the following English language proficiency levels for entry into the Faculty's postgraduate coursework courses. For details see the International Office.
| IELTS: | overall band score of 6.5 with no sub-band below 6.0; or |
TOEFL: |
575 (paper-based) or 230 (computorised) (if TOEFL permitted by VISA requirements) |
Potential applicants who do not meet these requirements should not feel discouraged from applying. Their applications will be judged on the basis of their entire academic record, with particular attention being given to their performance in the final semesters of the undergraduate degree.
Part-time enrolment in the Honours program is not encouraged. The course is designed for ‘total immersion’ in academic study for the year. The course is structured so that the course work done in the first semester logically precedes the research thesis that is completed in the second semester.
Domestic Students can download an application form for admission to enter the honours program.
International students should download the international application form for admission.
Financing Honours
Scholarships
Each year the school of Advertising, Marketing & Public Relations provides a number of Honours Scholarships to support full-time candidates towards completion of an Honours degree majoring in the area of Advertising, Marketing, Public Relations or International Business.
In 2008, the School will be offering three scholarships, each to a total annual value of $6,000.
To obtain a scholarship application form email ampradmin@qut.edu.au.
In addition, honours students are encouraged to become involved in teaching undergraduates by conducting tutorials. Note, however, most Honours students are not permitted to teach more than two or three hours per week.
Outline of the Program
Students must complete three prescribed units (36 credit points), one elective (12 credit points), and a dissertation (48 credit points) as per the programs of study described below for their area of honours study.
Prerequisite requirements for the following units are deemed to have been satisfied upon admission to the course. Where elective units may be undertaken, students should check prerequisite requirements in the unit synopsis section of the QUT Handbook and obtain approval from the honours co-ordinator prior to enrolment.
Study Program for Bachelor of Business Honours (BS63)
Grades are awarded for each of the individual coursework units. The thesis, which is currently given the weight of four units, is also graded. The degree is awarded at a certain level which ranges from first class honours to third class honours.
Contacts
Postgraduate Research Coordinator:
Associate Professor Judy Drennan
Phone: +61 7 3138 5308
Fax: +61 7 3138 1811
Email: j.drennan@qut.edu.au
The Honours Co-ordinator is responsible for the administration of the course, including admissions, scholarships and determining the result for the year as a whole. If you have any questions about the course or any comments, the honours co-ordinator should be your first point of contact.
A/Assistant School Administration Officer:
Elyse Knowles
Phone: +61 7 3138 5398
Fax: +61 7 3138 1811
Email: e.knowles@qut.edu.au
Research Students 2008 Handbook
Detailed information (PDF, 526KB) for students undertaking the Honours program.
Past Honours Thesis
| Name | Bachelor of Business (Honours) Thesis | Supervisor |
|---|---|---|
| Tifani Wiyanto | Year: 2007 Title: “Humans as commodities: Human branding in the online dating context” Discipline: Marketing |
Associate Professor Judy Drennan |
| Rachel Truscott | Year: 2007 Title: “Corporate social responsibility as an organisation field in Australia: Actors, meaning and practice” Discipline: Marketing |
Dr. Jennifer Bartlett |
| Murray Decker | Year: 2007 Title: “An in-depth analysis and investigation of strategic elements used in evaluating strategic integration of Integrated Marketing Communications (IMC) within large firms” Discipline: Marketing |
Dr. Gayle Kerr |
| George Rough | Year: 2006 Title: “The buyer-supplier relationship in the Australian mortgage broker industry” Discipline: Marketing |
Dr. Amanda Beatson |
| Karlee Kreis | Year: 2006 Title: “Internal social marketing: Conceptualising internal market orientation as a social marketing” Discipline: Marketing |
Dr. Amanda Beatson |
| Rhys Sarri | Year: 2006 Title: “The antecedents of attitudes and intentions towards paying for music: Why do consumers pay for music in an environment where they can download it for free?” Discipline: Marketing |
Associate Professor Judy Drennan |
| Nadia Zainuddin | Year: 2006 Title: “Heart, mind and body: A tri-dimensional approach to business brand loyalty” Discipline: Marketing |
Dr. Rebekah Russell-Bennett |
| Trent Hennessey | Year: 2004 Title: “Exploring the perceptual and behavioural dimensions of international students’ response to price increases for Australia’s higher education services” Discipline: Marketing |
Dr. Judy Drennan |
| Aaron Tkaczynski | Year: 2004 Title: “FESTPERF: A service quality measurement scale for festival academics and practitioners” Discipline: Marketing |
Dr. Robyn Stokes |
| Melinda Dwyer | Year: 2004 Title: “Determinants of export performance for Australian services: An empirical study” Discipline: Marketing |
Dr. Yunus Ali |
| Nicholas Carah | Year: 2003 Title: “Exploring the influence of imaging on Australian youth culture” Discipline: Marketing |
Professor Nell Arnold |
| Heather Skousgaard | Year: 2003 Title: “A gift for me: Examining the relationship between self-esteem and the propensity to give self-gifts” Discipline: Marketing |
Professor Charles Patti |
| Melissa Chaw | Year: 2002 Title: “Determinants of ethnic consumption behaviour: An empirical investigation of Australian ethnic consumers” Discipline: Marketing |
Dr. Yunus Ali |
| Caryn Schulstad | Year: 2002 Title: “Extranets and electronic customer relationship management: Building relationships in the business-to-business marketplace” Discipline: Marketing |
Dr. Marilyn Healy |